Asheeta Regidi

  Head, Fintech Policy at Cashfree.


21 Stories by Asheeta Regidi

The future of card storage and card based recurring payments in India

This article looks at the combined impact of the PA norms & e-mandate restrictions on card payments, and the alternatives remaining.
5 min read

Union Budget 2021’s GIFT To The Payments Industry And Overcoming Zero MDR Issues

This article explores the form digital payments incentives via the Rs.1500 cr. fund can take & avenues that can open via GIFT City.
4 min read

Payments Digest by Cashfree: Feb 2021

India’s digital payments policy updates for February 2021- Card data storage, Digital Payments Security Controls & Budget 2021.
9 min read

Payments Digest by Cashfree: Jan 2021

India’s digital payments policy updates for January 2021- Digital lending, the PIDF, and the DPI.
4 min read

What are the KYC procedures for merchant onboarding?

This looks at the complete KYC cycle undertaken for merchants from the pre-onboarding to post activation stage.
6 min read

2020 in review: Digital Payments policy initiatives in 2020 that could have a lasting impact

This article looks at the key digital payments policy initiatives last year, and their likely impact this year.
10 min read

Types of merchant fraud encountered by Payment Aggregators and measures to tackle it

This article takes a quick look at the types of merchant fraud PAs encounter and the measures to tackle it.
5 min read

Addressing merchant fraud and the KYC challenge for B2B platforms and aggregators

This explores in detail steps for addressing the fraud & KYC challenge B2B platforms & aggregators face today with effective end-merchant verification & monitoring.
11 min read

Regulation 2.0 for Payment Aggregators: Reimagining the role of PAs and what still needs to change

This article takes a comprehensive look at the new PA norms-the flexible funds management introduced, the innovation enabled, & what still needs to change.
9 min read

The Indian Recurring Payments Landscape: Tapping into the Potential of UPI AutoPay

This deep-dive on UPI AutoPay explores its potential & place in the Indian recurring payments landscape today, & key further steps needed.
9 min read