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Looking for great payment page design examples? Cashfree helps you with a guide to design a good checkout page & improve user experience. Read On!
Payment page design and one of the most important elements of your conversion rates. The user experience and safe payment process define how your customers view your site and hence, your sales.
In this blog, we will be focusing on the best payment page design examples. We will specifically inquire about the elements that make or break a payment page. Furthermore, we will discuss how the payment gateway can help you provide the best user experience to your customers.
Amazon is one of the biggest online retailers in the world. In fact, 89% of customers prefer visiting Amazon before any other online store.
Of course, their seamless user experience and consistency play a huge part in this. However, another big factor is customer trust. And as any merchant will tell you, a secured checkout plays a huge role in building customer trust.
Amazon provides a safe and user-friendly payment page and here are some pointers that stand out.
Diverse Payment Options
Did you know that 7% of carts are abandoned due to a lack of preferred payment options? That 7% might just make for the major chunk of an SME’s profit. That is exactly why it is advisable to keep diverse payment options.
Moreover, these payment options must be the popular payment method of your target audience.
For instance, UPI has become the most preferred payment mode in India, making up for 41% of all P2M (person to merchant) sales.
Amazon provides payment options like net banking, UPI, credit and debit cards, and even Cash on Delivery (COD). It also provides Amazon Pay, its wallet, as a payment method (but more on that later).
Faster Checkout and Payment Process
18% of abandoned cart issues are caused by long checkout processes. To tackle this issue, Amazon invented the one-click checkout. It helps the customers securely save their payment information (cards/VPA in UPI) as well as their addresses. More often than not, these details remain the same on every purchase and save customers a lot of time and effort.
Gift Cards and Promotional Codes
Today, customers are becoming increasingly interested in buying gift cards. In fact, the sale of gift cards has doubled during the pandemic, making it a preferred mode of payment. Moreover, 68% of customers agree that gift cards and promotional coupons generate customer loyalty. Amazon uses this to its leverage by providing them as a separate mode of payment.
Web designers usually focus on elements like CTAs and order details for the payment page design. However, Apple’s payment page design examples might be an eye-opener. Here are the features in the Apple payment page design that sticks out.
While customer order information is important, ample whitespace can actually help merchants boost their sales. It helps gives emphasis to the CTA and for heading to the next step in the payment process. Moreover, it helps increase the legibility of present elements and reduces distraction.
Apple keeps only one CTA on its payment page. This design feature alone increases their Click Through Rate (CTR) due to fewer distractions. Moreover, the prominent CTA helps catch customer’s eyes in 3 seconds or less. This decreases their chances of cart abandonment and increases their conversion rates.
3 out of 5 customers consider good customer service as a major reason behind brand loyalty. Interestingly, Apple itself has a brand loyalty of 92%.
It is not hard to realize that both of these points are interlinked.
Apple leverages their excellent customer support team to help customers buy the product. They have a live chat feature as well as a 24×7 helpline. If a customer has any doubts regarding their purchase, they can consult the experts. This helps them reduce the cart abandonment issues that arise due to uncertainty.
Book My Show
Book My Show, launched in 2007, is now one of the biggest ticketing portals in the country. Their payment page has all the elements for a high conversion rate. For instance, they offer a lot of payment options, help customers save payment details and offer the opportunity to apply promos. However, there are two elements that stand out from the rest.
Book My Show includes a countdown timer on their page to speed up the payment process. This countdown timer helps develop urgency and perceive the product as more valuable. Moreover, the visual timer is even more effective as 90% of all information perceived by customers is visual.
Book My Show also displays the order summary with all the necessary details. For instance, it includes the name of the event along with its particulars. The amount payable is displayed with all its constituents to eliminate any confusion among the customers.
Lenskart provides one of the best payment page design examples. Here are some features that can be considered inspiration-material!
Cancellation and Return Policy
67% of customers prefer checking the returns policy before purchasing a product. Moreover, a clear returns policy can help boost repeat purchases. In fact, 92% of customers may buy again if the returns policy is customer-friendly.
Lenskart displays this cancellation and returns policy upfront to increase customer trust. Furthermore, it saves customers time as they don’t have to separately search for the returns policy. This seamless user experience may help them increase conversion rates.
Pepperfry is an online marketplace for furniture and decor. They provide some excellent ideas for payment page design examples. Let’s have a look!
One element that stands out on this payment page is the security badges. It is well known that 17% of carts are abandoned as customers don’t trust the site with their payment details. Security batches like the PCI DSS compliance batch can help assure customers of their security.
Highlight Payment Modes or Methods
Apart from this, Pepperfry also takes this opportunity to highlight that they offer No Cost EMI. This might encourage customers that are hesitant to pay upfront to buy the product.
Moreover, they list out the bank offers according to the net banking option of the customer. Discounts and promotional sales further help the customer make the buying decision.
Nykka, an online fashion retailer provides some great payment page design inspiration. Let’s have a look at the particular component which makes it such an amazing payment page design.
Nykaa Fashion provides a checkout progress bar to its customers. This helps remind customers of the steps they have completed as well as the next steps in the payment process. Nykaa leverages its clean UI and provides one of the best payment page design examples.
A lot of eCommerce companies choose to use cash on delivery (COD) as a payment option. This is because a lot of customers prefer to pay cash when they are buying from a site for the first time. However, this comes with its own set of issues. Handing out cash can be a way of transmission for germs and viruses. Given the recent pandemic, this can be a major obstacle. This is why Grofers has one of the best payment page design examples.
COD using Payment Links and QR codes
Grofers informs its customers that they can choose to pay through payment links and QR codes. The right payment gateway can help merchants accept COD payments by providing the customer with these payment modes. The delivery person can show a dynamic QR code or share the payment links through a social media app, like Whatsapp.
Choosing The Right Payment Gateway: How Cashfree Helps
These payment page design examples must have made one thing clear. User experience dictates your conversion rates as much as the payment process. While the former can be addressed with the right research and design element, the latter is a bit complicated.
Your payment gateway allows you to offer your customers a safe and secure payment experience. Moreover, it helps you accept payment in different payment modes. For instance, Cashfree allows you to accept payments in 100+ payment modes like cards, net banking, UPI, wallets, Pay Later, EMI etc.
Apart from this, a payment gateway can help you offer hosted as well as self-hosted payment pages.
Pro Tip: Hosted Payment Gateway: Meaning, Uses, Benefits & How It Works
In a hosted payment page, the customer is redirected to the PSP (payment gateway’s) payment page. This integration requires fewer resources and technical assistance. On the other hand, on a self-hosted payment page, the customer stays on the merchant’s page and enters payment details there. Here, the merchant has to be PCI-DSS compliant and send the payment details to the payment gateway securely.